Friday, June 13, 2008
For Sale: Thousands of Facebook Friends
Have you ever wished you could fall asleep and wake up as Samantha, a 19-year-old who loves the outdoors? Or Erik, a 29-year-old booze hound with cooking skills? Now you can! On Facebook, at least.
Monday, May 5, 2008
Internet Says: “Me Want Cookie”
The last time cookies became a matter of public debate was when the “Sesame Street” character Cookie Monster was accused of encouraging poor eating habits among toddlers. Today’s controversial cookies are the small text files that track where people go online. Web sites do a poor job of explaining how and why this information is used, even as details about our lives are increasingly knowable online. Risks to privacy make this a race between smarter self-regulation on the Web and threatened new regulation by the Federal Trade Commission.
Tuesday, April 29, 2008
The Real Threat to Google
Google’s biggest threat may not be Microsoft or Yahoo. No, one of the most formidable challenges facing Google is likely sitting in your pocket or purse. It’s your cellphone, and it will put added pressure on Google and other Internet companies to revamp the way they handle online marketing.
Friday, April 4, 2008
OMG! Ads Trgt TiVo Usrs + Txtrs
With technologies like TiVo and text messaging taking over the world, marketers are being forced to rethink their approach to advertising.
Wednesday, April 2, 2008
An Online Game so Mysterious its Famous Sponsor is Hidden
Not known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place. For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites–mysterious and hip, like “Lost” mixed with “The Blair Witch Project”–were a far cry from the golden arches.
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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
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