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Friday, August 22, 2008

So What Do I Know Now?–Part 2

Jill Sobule

Last year, here on the Voices blog, I asked you all for your thoughts on how to finance and put out my next record. I got some swell advice, as well as some good wishes. Many agreed that the patronage system–asking fans to donate money–was a promising idea.

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Friday, June 13, 2008

For Sale: Thousands of Facebook Friends

Dan Frommer

Have you ever wished you could fall asleep and wake up as Samantha, a 19-year-old who loves the outdoors? Or Erik, a 29-year-old booze hound with cooking skills? Now you can! On Facebook, at least.

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Monday, May 5, 2008

Internet Says: “Me Want Cookie”

L. Gordon Crovitz

The last time cookies became a matter of public debate was when the “Sesame Street” character Cookie Monster was accused of encouraging poor eating habits among toddlers. Today’s controversial cookies are the small text files that track where people go online. Web sites do a poor job of explaining how and why this information is used, even as details about our lives are increasingly knowable online. Risks to privacy make this a race between smarter self-regulation on the Web and threatened new regulation by the Federal Trade Commission.

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Tuesday, April 29, 2008

The Real Threat to Google

Ben Kunz

Google’s biggest threat may not be Microsoft or Yahoo. No, one of the most formidable challenges facing Google is likely sitting in your pocket or purse. It’s your cellphone, and it will put added pressure on Google and other Internet companies to revamp the way they handle online marketing.

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Friday, April 4, 2008

OMG! Ads Trgt TiVo Usrs + Txtrs

Chris Albrecht

With technologies like TiVo and text messaging taking over the world, marketers are being forced to rethink their approach to advertising.

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Wednesday, April 2, 2008

An Online Game so Mysterious its Famous Sponsor is Hidden

Stephanie Clifford

Not known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place. For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites–mysterious and hip, like “Lost” mixed with “The Blair Witch Project”–were a far cry from the golden arches.

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This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."

We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.

The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.

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Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.

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