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Monday, November 9, 2009

Twitter Start-Up CoTweet Launches Paid Service

Andrew LaVallee

CoTweet, a start-up that helps businesses manage their Twitter accounts, is rolling out its first fee-based services, with McDonald’s, Ford and SunTrust among its paying customers.

The San Francisco company said over the summer, when it announced $1.1 million in funding, that it would eventually charge for some offerings.

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Thursday, May 7, 2009

Qwest Unveils Wi-Fi Deal With AT&T

Andrew LaVallee

Qwest plans to announce a new wireless Internet offering that lets broadband customers access AT&T hotspots around the country.

The deal, whose terms are undisclosed, gives Qwest customers free use of some 17,000 wireless areas on AT&T’s network, including locations at Starbucks and McDonald’s.

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Tuesday, April 28, 2009

Only in China: McDonald’s Goes Online to Sell Consumer Goods

Juliet Ye

In February, McDonald’s launched an online shop on Alibaba’s Taobao, China’s top online auction site, to promote its Super Value meal. The fast-food giant wasn’t selling burgers. Instead, for two months it sold popular and fashionable products such as mobile phones, digital cameras and MP3 players on its virtual store, along with the more-predictable gift vouchers.

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Thursday, September 18, 2008

Fries With That Zune? Fast Food, Slow Connection

Staci D. Kramer

Sitting in a McDonald’s in suburban St. Louis, breaking my rule about eating fast food when I’m not on the road and trying out the latest Zune gimmick–free wireless access via Wayport at roughly 9,800 golden arch outlets across the U.S.

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Friday, May 16, 2008

Iron Man and Speed Racer: The Videogame

Pete Metzger

Ah, May! The weather gets a little warmer, high school kids nervously attend their proms and the movie studios begin to release their would-be blockbusters, eager to start the summer box-office rush early.

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Wednesday, April 2, 2008

An Online Game so Mysterious its Famous Sponsor is Hidden

Stephanie Clifford

Not known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place. For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites–mysterious and hip, like “Lost” mixed with “The Blair Witch Project”–were a far cry from the golden arches.

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