Ask.com made the call last December to throw nearly all of its marketing resources into NASCAR in the first half of 2009, making it one of the rare brands to invest during the heart of the recession. Up against search-engine titans Google, Yahoo! and MSN, the company’s leaders decided they had to be aggressive, harsh economic times or not. Six months later, a new head of the company is facing a new decision: Whether to stay in the sport.
GoDaddy’s famously risque Super Bowl ads always pull lots of eyeballs, but the company’s latest spots may have resulted in a little too much attention of the wrong kind. Entrepreneur Brian Harrell, who manages hosting services for dozens of Christian churches and faith-based organizations and uses GoDaddy to host over 160 domains, says he’s pulled several of his clients off of GoDaddy’s servers after receiving numerous complaints about the company’s racy ads that aired during Sunday’s game.
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