NBC seems to be having a change of heart this week. The network recently wrapped up its streaming of the Olympics using Microsoft’s Silverlight technology. However, if you tuned in for this week’s NFL season opener, NBC was using Adobe’s Flash technology instead of Silverlight–a fact that made some do a double take. Here’s a look at why NBC left Silverlight in a flash (pun intended).

As we stated, NBC took a chance on Silverlight to stream the Olympic ceremonies for online and mobile viewers. While this was a great opportunity for Microsoft to promote its Silverlight platform, it wasn’t enough for NBC.

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Michael Phelps who? In what is probably the greatest moment in this Olympics, Usain Bolt of Jamaica won gold in the 100-meter dash in 9.69 seconds, a new world record–and he didn’t even have to try after the first half of the race. But you wouldn’t know it if you were here in the U.S.–well, if you were not online actively searching for a video clip of it. NBCOlympics.com has a lame text story online, with a lamer Getty Images-supplied photo slideshow. Not that we were expecting anything different from NBC today, but it does add up to the growing frustration with the “bottled-up” (not my phrase … Jeff Zucker used it in a CNBC interview yesterday) coverage by the network.

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