As cheap, powerful automatic cameras and camera phones proliferate, the music industry–and its sports counterpart–have had to realize they can’t control fans’ ability to take pictures.
NBC seems to be having a change of heart this week. The network recently wrapped up its streaming of the Olympics using Microsoft’s Silverlight technology. However, if you tuned in for this week’s NFL season opener, NBC was using Adobe’s Flash technology instead of Silverlight
Analysts like to make bold predictions about the growth of mobile advertising. Most have overshot reality.
But at least one slice of the business appears to be catching on, according to marketers: ads sent via text message. A growing number of companies are using cellphone text messages to lend more interactivity to their ads. For instance, [...]
by Keith Rabois, Vice President of Strategy & Business Development, Slide
If you read this blog, you might think that Kara Swisher isn’t a big fan of fun. Or at least of silly, fun apps like SuperPoke! and what we call “social entertainment.” Call me silly, but I’d take entertainment over utility any time, and you know what? I bet you would too.
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