The release next month of The Beatles™: Rock Band™ is shaping up to be the cultural event of the year, if not the millennium to date.

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Forget altruism. Misanthropy and egotism are the fuel of online social production. That’s the conclusion suggested by a new study of the character traits of the contributors to Wikipedia.

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It’s amazing that, before Google (GOOG) came along, any of us was able to survive beyond childhood. At the company’s Zeitgeist conference in London yesterday, cofounder Larry Page warned that privacy-protecting restrictions on Google’s ability to store personal data were hindering the company from tracking the spread of diseases and hence increasing the risk of mankind’s extinction.

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Three truths:

1. Google is a middleman made of software. It’s a very, very large middleman made of software. Think of what Goliath or the Cyclops or Godzilla would look like if they were made of software. That’s Google (GOOG).

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Once again, Google (GOOG) is the favorite bogeyman responsible for the rapid deterioration in the health of the news industry. This time it is Nick Carr doing the finger-pointing, describing Google as the most powerful middleman in news:

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In response to the flood of prescription brain stimulants like Ritalin and Adderall on college campuses, a group of academics from Stanford, Harvard, Cambridge, Penn, and other schools say the time has come to allow such drugs to be prescribed to healthy people for “cognitive enhancement.” In a commentary published yesterday in Nature, they argue that such drugs, as well as future therapies like brain chips, should be viewed no differently than communications technologies or good sleep habits.

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Microsoft is about to take trailer park computing, or, as The Register has dubbed it, white trash computing, to its logical and necessary conclusion. The company’s next generation of utility data centers will take the form of–you guessed it–trailer parks: sprawling, roofless parking lots in which all the components–server clusters, power units, security systems–will be prefabricated off-site, packed into containers or other types of “modules,” trucked in, and plopped down on the ground as needed. All employees at the new centers will be required to wear wifebeaters and carry around 30-packs of Busch Light.

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Anders Sandberg and Nick Bostrom, of Oxford’s Future of Humanity Institute, have published an in-depth roadmap for “whole brain emulation”–in other words, the replication of a fully functional human brain inside a computer. “The basic idea” for whole brain emulation, they write, “is to take a particular brain, scan its structure in detail, and construct a software model of it that is so faithful to the original that, when run on appropriate hardware, it will behave in essentially the same way as the original brain.” It’s virtualization, applied to our noggins.

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There’s something about the crisp autumn air that brings out the philosopher in Mark Zuckerberg. At this week’s Web 2.0 Summit, the Facebook founder mused, according to Saul Hansell of the New York Times, “I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before.”

Hansell dubs this Zuckerberg’s Law. But I believe it’s actually Zuckerberg’s Second Law. Zuckerberg’s First Law, enunciated on another fall day almost precisely one year ago, took this elemental form: “Once every hundred years media changes.”

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Are we missing the point about cloud computing? That question has been rattling around in my mind for the last few days, as the chatter about the role of the cloud in business IT has intensified. The discussion to date has largely had a retrospective cast, focusing on the costs and benefits of shifting existing IT functions and operations from in-house data centers into the cloud. How can the cloud absorb what we’re already doing? is the question that’s being asked, and answering it means grappling with such fraught issues as security, reliability, interoperability, and so forth. To be sure, this is an important discussion, but I fear it obscures a bigger and ultimately more interesting question: What does the cloud allow us to do that we couldn’t do before?

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When I started blogging, back in the spring of 2005, I would visit Technorati, the blog search engine, several times a day, both to monitor mentions of my own blog and to track discussions on subjects I was interested in writing about. But over the last year or so my blog-searching behavior has changed. I started using Google Blog Search to supplement Technorati, and then, without even thinking about it really, I began using Google Blog Search pretty much exclusively.

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Apple has applied for a patent to–no joke–extend digital rights management to tennis shoes and other articles of clothing. “What is desired,” the patent application says, “is a method of electronically pairing a sensor and an authorized garment.”

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Google’s release Tuesday of a test version of its new open-source web browser, Chrome, marks an important moment in the ongoing shift of personal computing from the PC hard drive to the Internet “cloud.” I distinctly remember when, back in 1988, Apple Computer added MultiFinder to its Macintosh operating system, allowing my beloved Mac Plus to run more than one application at a time. That was, for us Mac users, anyway, a very big deal. Chrome–if we can trust the comic book–promises a similar leap in the capacity of the cloud to run applications speedily, securely, and simultaneously.

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A recent edition of Science featured a worrying paper by University of Chicago sociologist James A. Evans titled “Electronic Publication and the Narrowing of Science and Scholarship.” Seeking to learn more about how research is conducted online, Evans scoured a database of 34 million articles from science journals. He discovered a paradox: As journals begin publishing online, making it easier for researchers to find and search their contents, research tends to become more superficial.

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The rise of cloud computing raises a lot of legal issues, and one of the thorniest involves the variations in national laws governing the storage and use of personal and other information. Controls on data threaten, for instance, to prevent certain information from being stored in data centers outside a user’s home country, hence eroding some of the efficiencies promised by a global cloud.

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