At its media event in early September, Apple threw down the gauntlet to Nintendo Co. and Sony Corp. Dedicated gaming gadgets like the Nintendo DS and PlayStation Portable “seemed so cool,” said Phil Schiller, Apple’s head of marketing, but “they don’t stack up against the iPod touch.”
While much of the tech sector has fallen on hard times during the recession, the videogame industry has thrived, as penny-pinching consumers look for lower-cost entertainment. Why go out when a family of four can buy a videogame and get 50 hours of entertainment out of it?
Nintendo Co.’s sales are speeding along faster than a getaway car, shrugging off economic woes as if they were bugs on the windshield.
Its Wii videogame console continues to be sold out in many stores. Sales of its DS handheld console remain hot despite its being a four-year-old product, ancient by game technology standards.
With the influx of fresh new gamers, thanks in large part to the popularity of mass-market game machines, the DS and the Wii, more game companies than ever are jumping on the girl gamer bandwagon. Practically every booth at this year’s E3 Media and Business Summit this year had something to offer for female gamers of various demographics.
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