Suddenly, it’s mating season in the tech sector. Xerox (XRX) is paying $6.4 billion for a piece of the cloud, Adobe (ADBE) is hooking up with Omniture (OMTR) and Intuit (INTU) with Mint, and that may just be the start. As Om pointed out, this is good news for startups and entrepreneurs, especially those with money tied up in late-stage investments that aren’t likely to go public soon.

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In a lengthy filing with the SEC, Omniture (OMTR) provides a detailed time-line of the events that culminated in its agreement to be acquired by Adobe Systems (ADBE) for $21.50 a share. There are several fascinating aspects to the company’s account.

For starters, the deal came together in a hurry. On July 20, Adobe told Omniture it was interested in pursuing a transaction, and that it wanted to announce the deal on September 15, the day it was scheduled to report earnings. And that is actually how it played out.

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Shares of Internet infrastructure software vendor Omniture (OMTR) are taking a beating this evening after the company reported Q2 sales that trailed estimates and a lower-than-expected Q3 forecast.

Revenue rose 22 percent, year over year, to $87.6 million, behind Street estimates of $88.5 million, while profit of 13 cents per share was a penny ahead of estimates. For Q3, the company, which produces software to plan online advertising, said sales would be relatively flat with Q2.

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Omniture (OMTR) shares are down sharply today following cautious comments on the stock this morning by Pacific Crest analyst Chad Bartley.

Bartley writes that “feedback from the channel is markedly more negative” than it was two to three months ago. He says the poor economy is resulting in month-over-month slowing in the online business analytics sector; he says Q4 activity is weaker than expected in what is normally a seasonally strong period. “In general, existing customers are not expected to increase their investments in 2009,” he writes. Bartley also says new customer growth is slowing; he expects a drop of 30-50 percent in 2009 in new customer additions.

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