Countless many were enraptured last week by the sneaky vocals of Susan Boyle. Her talents, unveiled on “Britain’s Got Talent,” were unexpected by those who prejudged her for her appearance. Wait — that was everyone. The doubters evidently were most of those present, both panel and audience.

However, watching the video that ignited the Internet and conversation everywhere, it was those who had the opportunity to see the astonishment moment by moment and either identify with or dissect this social study, whose reaction is most interesting.

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The way people use Facebook is changing. What’s more, something very significant is happening in the way people are communicating through social media in general. More and more, folks are sharing videos as a means of personal communication.

What this means is that video is coming to Facebook in a big way, but it will not look like the video we have seen on such social media platforms as YouTube (GOOG) and MySpace (NWS). To date, video on these and other social sites has fit the paradigm of a small number of content producers, relative to a larger audience of content viewers. Meaning, the goal on YouTube, for a bulk of the content creators, is to get more views of their videos regardless of who is doing the viewing.

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A quick note about the stock symbols used above: Google and News Corp. are the parent companies of YouTube and MySpace, respectively.