According to Bob Buch, vice president of business development at Digg, sharing is caring. Or at least it is when it comes to being a successful Web publisher.
In a Wednesday presentation at the Web 2.0 Expo in San Francisco, he advised content providers to harness the power of social-networking sites and use “share” buttons (such as Digg’s, of course) to optimize Web traffic.
Jordan Golson can’t be happy: Nick Denton has cut the amount of money he gets per thousand page views to $6.50 from $9.75. That’s a 33% pay cut, on a per-page-view basis. What about on an absolute basis?
Well, the page-view rate is set on the basis of the previous quarter’s page views. Total Q4 page views were 9,132,723, while Q1 page views rose 34% to 12,234,604 . The 33% cut matches the 34% rise in page views, right? Er, no.
In a move that many said signaled the official death of the page view, Nielsen/NetRatings last July announced that it would no longer use page views as the primary metric for comparing Web sites. At the time, the Internet benchmarking firm cited the growing popularity of Asynchronous JavaScript and XML, or AJAX–which can refresh content without completely reloading a Web page–as the main reason for the change to measuring time spent on a site.
Eight months later, Nielsen now says that it overestimated the impact of AJAX on page-view metrics. Nielsen found that instead, online video is the key reason for the growing irrelevance of page views.
Recently, Nielsen/NetRatings revised the way it ranked top Web sites to include “time spent” in its ranking algorithm. I very much applaud this change, because it’s an extra level of information that will be circulated freely to give people additional ways to consider the rankings.
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