Friday, October 23, 2009
Why Steve Jobs Could Be a Savior for Media Companies
One of the most effective television ads for a media company was one that WINS, an all-news radio station in New York, ran several decades ago.
One of the most effective television ads for a media company was one that WINS, an all-news radio station in New York, ran several decades ago.
In an interview with John Byrne, BusinessWeek.com’s executive editor/editor-in-chief, Netflix CEO Reed Hastings conceded that his business faces similar troubles to what magazines are up against, as the use of broadband video is set to rise.
By now, there’s no need to repeat the backstory of Breaking News Online to the news junkies among us, especially those of us on Twitter and iPhone.
Facebook may be the stickiest social network here in the U.S.–but LinkedIn is thought to be the default network for a “professional” profile and job history. So why are more employers using Facebook to do background checks on potential new hires than LinkedIn?
The Public Radio Exchange has just released the 2.0 version of its iPhone app, which aggregates almost all the public radio stations in the U.S.
Drippy Manhattan evenings aren’t usually a draw for an outdoor cocktail party but the FoundersClub NYC Internet Week soiree had something that overcomes a little rain: power.
Yahoo isn’t just selling, it is looking to buy, too.
The Internet web search and ad company’s chief technology officer, Ari Balogh, told the Reuters Global Technology Summit that Yahoo is looking to buy companies that will enable it to become a bigger player in social networking and revamp its family of products.
A pair of reports from eMarketer and The Kelsey Group paint a rosy picture of the search-advertising market over the next four years–with double-digit increases in spending for both Web-based and mobile search. It’s not surprising, given the instant gratification (and perceived ROI) marketers get from paid search ads. But just how effective is search?
I got WebEx’d. I saw a well-practiced demo of the new MySpace Music last night, and fell under the impression that the News Corp JV with the labels was a simple, straightforward music destination: You search out a song, you add it to your playlist and you listen to it as much as you want, voila.
Sitting in a McDonald’s in suburban St. Louis, breaking my rule about eating fast food when I’m not on the road and trying out the latest Zune gimmick–free wireless access via Wayport at roughly 9,800 golden arch outlets across the U.S.
Michael Phelps who? In what is probably the greatest moment in this Olympics, Usain Bolt of Jamaica won gold in the 100m dash in 9.69 seconds, a new world record–and he didn’t even have to try after the first half of the race.
Beatles representatives, who haven’t yet reached a deal to offer the band’s music online, are now in talks with two video games companies for a Beatles-themed video game, in a move that could pave the way for a broader licensing of the Fab Four’s catalog, reports the Financial Times.
Despite the fact that Microsoft has withdrawn its offer to buy Yahoo, the M&A machinery on all sides is still in full gear, and expect tons of activity in the next couple of months. The $50 billion or so that Microsoft was willing to spend is the money that’s still around, at least on paper. So who will Microsoft buy to make that leap it so hoped for?
Long-suffering AOL may be worth more than some investors think. Last fall, UBS analyst Mark Morris pegged the value of Time Warner’s AOL unit at $13 billion, a mere 2.5 times revenue. That pessimistic view reflects AOL’s declining revenue, which fell 33% last year to $5.2 billion.
A lot has changed during the last few months. Oh, AOL’s revenue still is on the decline. But Microsoft’s offer to buy Yahoo for $42 billion has pressured its rivals. That bid, currently worth about six times Yahoo revenue, shows that even mature Internet companies have plenty of appeal to the right strategic buyer. And the pressure on Time Warner to sell AOL never has been greater. Its shares are trading at $14, down from $22 last year.
I wrote some long stories for the Sports Business Journal, but nothing comes close to John Ourand’s magnum opus on ESPN in this week’s issue. Ourand, who worked on the report for three months, takes a deep look at the sharp-as-a-pistol folks from Bristol–and the way they are viewed by advertisers, media buyers, leagues and competitors.
The story keys off a well-traveled PowerPoint presentation called “The Emperor’s New Clothes: How ESPN’s Multi-Platform Strategy Hasn’t Improved Ratings” that claims moving to ESPN doesn’t help sports raise ratings in comparison to broadcast nets and that its vaunted multi-platform strategy doesn’t add much overall. Basically, as Ourand says, the idea is to bash everything about ESPN, which has been a lightning rod for criticism for much of its existence.
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