The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.
Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.
Good news for shoppers, bad news for retailers. Apple’s Black Friday discount could be up to 15 percent, compared to 5-10 percent. Retailers will be the ones suffering for it, though, not Apple. The ability of Apple products to attract shoppers into stores and turn them into buyers–especially of high-margin products–is likely the reason retailers are willing to take the hit.
Analysts don’t quite know what will be the impact on iPod, Mac and iPhone sales in light of new challenges facing Apple: the economic downturn, the explosion of the smartphone sector, the impact of netbooks on PC sales and the entrance into the market of new competition. In light of these circumstances, though, many analysts continue to recommend the stock–which is up four percent this morning, to $85.85.
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