Tuesday, June 16, 2009
Beta Life
Three apparently unrelated items on the shift from valuing the product to valuing the process as the product:
Monday, June 8, 2009
Product V. Process Journalism: The Myth of Perfection V. Beta Culture
An alarm went off on some desk at The New York Times business section: Oh-oh, time to slam blogs again.
Wednesday, April 15, 2009
Twitter and a History of Technology and Communications
First, a bit of a prelude. Probably 15 years ago, I was talking to someone who did marketing for a high end bike manufacturer. He was telling me about the amount of money the company was spending to really understand what their core customers (and their competitors’ core customers) were looking for in a bike…what did they really, really want?
Wednesday, April 8, 2009
Let’s Stop Speaking Like Machines and Start Speaking Like People
The path from engineering to marketing is usually not a straight line.
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