Earlier this week, comScore released results of a study conducted with Leo Burnett advertising agency to see how male Internet users behave online. In the effort to “track the virtual man,” the study was to find out what men really do online.
We have already seen tons of things people do on Twitter to help their business–marketing people selling staff, community managers engaging in various activities with their users, startups providing technical support, bloggers hunting for scoops and promoting their articles.
On the off chance you haven’t already been inundated with women’s sites, Yahoo has launched their new site geared toward women today. Sticking with the name Shine that was originally rumored, the site follows the same mold as previous entries into this space. Right from the first article you see, you know that Yahoo has gone as far as women’s magazines in researching what women want. The headline article? A treatise on “The 100 Unsexiest Men 2008.”
This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.
The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.
So here is exactly what we do:
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.
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