Earlier this week, comScore released results of a study conducted together with Leo Burnett advertising agency to see how male Internet users behave online. In the effort to “track the virtual man,” the study was to find out what men really do online. Obviously, the main reason for the study (since it was conducted jointly with an advertising agency) was to see how to better target men with online advertising.

So basically the study separated men into four categories depending on their approach to life, women and consumption of goods and services available in today’s society: metrosexuals (eagerly adopting the latest and greatest of everything, including personal care products), retrosexuals (preferring to stick to traditional male behavior stereotypes), patriarchs (seeking to protect established values–both off and online–and spending least time online out of all the four categories), and powerseekers (trying to demonstrate their financial and human achievements to everyone and spending the largest amounts of money for online purchases).

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We have already seen tons of things people do on Twitter to help their business–marketing people selling stuff, community managers engaging in various activities with their users, startups providing technical support, bloggers hunting for scoops and promoting their articles. But Jason Goldberg, CEO of SocialMedian–which was recently launched to the public–has found a new (and kind of unexpected) way to use Twitter for business: He is attempting to raise investment right within the microblogging service.

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On the off chance you haven’t already been inundated with women’s sites, Yahoo has launched their new site geared toward women today. Sticking with the name Shine that was originally rumored, the site follows the same mold as previous entries into this space. Right from the first article you see, you know that Yahoo has gone as far as women’s magazines in researching what women want. The headline article? A treatise on “The 100 Unsexiest Men 2008.”

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