Tuesday, November 17, 2009
How Rapleaf Is Data-Mining Your Friend Lists to Predict Your Credit Risk
They say you can tell a lot about a person by the company they keep. Joel Jewitt is inclined to agree.
They say you can tell a lot about a person by the company they keep. Joel Jewitt is inclined to agree.
OK, the title may be a slight exaggeration, but the data from a new study by the social-contact search site Rapleaf is nonetheless interesting.
In what they claim is the largest social-network study ever done, Rapleaf looked at the social connections of both men and women. All told, they collected data from over 30 million people on sites such as Facebook, MySpace, Bebo, Flickr, Hi5 and others.
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