by Marisa Taylor, Reporter, The Wall Street Journal
Basketball fans, beware.
Hackers are taking advantage of bracket-related Web surfing and initiating some madness of their own, with tactics as sneaky as spreading malicious software through March Madness blog posts.
Online security company Websense discovered two March Madness-related malware scams earlier this week, one in the form of URLs posted in blog comments that took users to a phony antivirus scanning site, and another as a search-engine-optimization scam that infected basketball-related terms and pushed them to the top in Google.
by Julian Sambles, Head of Audience, Telegraph.co.uk
I was honoured to be asked by colleagues to review the British Royal Family’s and the Queen’s new Web site and how well it would perform on Search Engines. As approximately 80 percent of search traffic is through Google, I looked primarily at how the site, www.royal.gov.uk, performs in this search engine.
by Danny Sullivan, Editor-in-chief, Search Engine Land
I told you so. Or I told anyone who cared. I even tried to reach the Obama administration in four or five different ways. Do a search on Yahoo right now for “miserable failure” and you’ll find President Barack Obama’s page ranking either in the top spot or the second spot.
Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the U.S. Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization).
This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.
The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.
