Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network.
Under the partnership, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release.
“Controlling the stream” is not just one of the major life-challenges facing elderly gentlemen; it is the center of industrial competition on the realtime social network that we once termed “Web 2.0.”
Can a PR guy run an operating system? Silicon Valley’s gut reaction: No way. And yet that’s what Facebook COO Sheryl Sandberg has done in appointing Elliot Schrage, her handpicked flack, to run Facebook’s platform. The platform, when it launched a year ago, was hailed as the world’s next Windows. … But in one very short year — or a very long one, rather — Facebook’s platform has gone from selling point to PR headache.
Facebook applications don’t really do anything special yet. Neither, for that matter, do Facebook’s ads. But that’s OK, Facebook COO Sheryl Sandberg insisted yesterday at the D6 conference. Some of the applications, like Slide’s SuperPoke, are really popular. Just like Elvis, she says.The comparison fails on two counts.
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