Microsoft Corp. (MSFT) has closed the technological gap with Adobe Systems Inc. (ADBE) in a battle over software for adding video and animation to Web sites. But Microsoft’s efforts to win customers in the market are moving much slower.

Over the past two years, Microsoft has poured resources into its technology for online video and animation–dubbed Silverlight–and has boosted its ability to deliver high-definition video with the technology. Silverlight is positioned as a rival to Adobe’s technology, which is known as Flash.

While Microsoft has nabbed some marquee Web customers for Silverlight, including the National Football League, most popular video sites like YouTube and Hulu continue to use Flash. That’s because the Adobe software is much more broadly installed on computers than Microsoft’s technology.

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NBC seems to be having a change of heart this week. The network recently wrapped up its streaming of the Olympics using Microsoft’s Silverlight technology. However, if you tuned in for this week’s NFL season opener, NBC was using Adobe’s Flash technology instead of Silverlight–a fact that made some do a double take. Here’s a look at why NBC left Silverlight in a flash (pun intended).

As we stated, NBC took a chance on Silverlight to stream the Olympic ceremonies for online and mobile viewers. While this was a great opportunity for Microsoft to promote its Silverlight platform, it wasn’t enough for NBC.

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On a week when Microsoft landed a big deal to put Silverlight on Nokia phones, Apple’s CEO, Steve Jobs, tells Adobe that there won’t be Flash on the iPhone. This is a real bummer for Adobe and many users and developers, because most of the world’s casual games are written for Flash. Just go over to game site Kongregate. Or, look at the world’s video like that on YouTube (or any other video site like the Qik one that I use on my cellphone). Almost all of it is done in Flash. Now developers at those sites will need to find some other method to get those games and videos onto the iPhone. This is a HUGE opening for Microsoft to take momentum and mind share away from Flash/Flex/AIR with its Silverlight set of technologies (which, based on my Twitter conversations, is winning developers over at a pretty good pace).

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There are a couple of announcements Tuesday that point to a major technological battle: the race to become the platform for mobile applications. This is happening at two levels. There are mobile operating systems like Symbian, Windows Mobile, Apple’s mobile version of OS X and Google’s forthcoming Android. And there are environments that live above the operating system that are meant to allow applications to run on multiple operating systems. Sun’s Java is the leader in this area now. Adobe’s Flash Lite is a contender. Microsoft said Tuesday that it was developing a mobile version of Silverlight (its answer to Flash). And Google is creating a mobile version of Google Gears, its software that lets online applications work when they are not connected to the Internet. For these companies, there is potentially real money at stake. With 1 billion phones made each year, even a tiny licensing fee for software on each one can add up. And there is also money to be made selling development software as well.

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