Friday, November 6, 2009
Social-Media Pranksters Had Fun With Walmart’s Caskets
When it comes to social media, it’s best to start with a solid listening strategy.
Friday, October 23, 2009
Power.com Suit Against Facebook Is Dismissed
A U.S. District Judge dismissed a lawsuit against Facebook by Power.com Thursday, the latest move in a back-and-forth legal battle between the two social-media services.
Friday, October 9, 2009
FTC Responds to Blogger Fears: “That $11,000 Fine Is Not True”
As you’ve likely heard by now, the Federal Trade Commission is trying to reign in freebie-grabbing bloggers and graft-happy social media users masquerading as unbiased critics.
Wednesday, October 7, 2009
Women Outnumber Men on Social-Networking Sites
When it comes to social-networking sites, women are more plugged in than men, according to data analysis by Brian Solis, president of Silicon Valley public-relations firm Future Works.
Mr. Solis used Google Ad Planner to determine the gender breakdown of users signed up for the most popular social-networking sites and found that in most cases, women outnumbered men. “The point of interest that’s worth review and discussion is that in social media, women rule,” he wrote.
Monday, October 5, 2009
Damage Control: Social Media Reversals
Corporations continue to get blindsided by social media –which of course, is just a representation of underlying customer or product issues that should be fixed.
Friday, October 2, 2009
Firms Get a Hand With Twitter, Facebook
Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business.
He thinks the service, which costs $450 a month, is worth it. “It’s just better having somebody else dedicated to thinking of stuff to put up,” says Mr. Chisom, co-owner of Showroom Shine Express Detailing LLC in St. Louis.
Monday, September 28, 2009
There are Over a Million People Actively Using Facebook Right Now
A little over a week ago Facebook reached a major milestone: 300 million active users. The fastest-growth region continues to be Asia, but growth in other overseas regions such as the Americas and Africa have also been strong.
Is the Internet Melting Our Brains?
By now the arguments are familiar: Facebook is ruining our social relationships; Google is making us dumber; texting is destroying the English language as we know it.
Wednesday, September 16, 2009
Understanding Users of Social Networks
If the ongoing social networking revolution has you scratching your head and asking, “Why do people spend time on this?” and “How can my company benefit from the social network revolution?” you’ve got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski.
Tuesday, September 15, 2009
Entrepreneurs “Tweet” Their Way Through Crises
Twitter has turned out to be a useful tool for some small businesses coping with customer-service or public-relations crises.
The social-media service–where users send short “tweets” to followers who have signed up to receive the messages–came in handy for Innovative Beverage Group Holdings Inc., whose drankbeverage.com site crashed last month after a surge in traffic following a segment on Fox News for the company’s so-called relaxation beverage, which contains “calming” ingredients like valerian root and melatonin.
Thursday, September 10, 2009
Social Media, Your Constant Friend in Any Crisis
Two Australian girls, lost in a storm drain, recently used their cellphones to update Facebook to alert people about their predicament rather than calling emergency services.
The “Internet Manifesto” Bucks a Trend and Gets Mainstream Media Attention
Its 17 declarations on the future of journalism in the age of the internet have been discussed worldwide.
Monday, August 3, 2009
For Companies, a Tweet in Time Can Avert PR Mess
A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.
Thursday, July 30, 2009
Social Media’s Effect on Learning
Social media may seem, at times, to be a flurry of meaningless updates and marketing schemes, but researchers are figuring out how the interaction it spurs can stimulate brain activity.
Friday, July 10, 2009
How Community Arts Organizations Are Using Social Media
As more diverse organizations dive into web marketing, for-profit organizations can learn well from their indie counterparts about experimentation and innovation online.
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