Wednesday, May 27, 2009
Beware Social Media Marketing Myths
Comedian Jim Gaffigan has a suggestion for preparing a Hot Pockets frozen entrée: “Take out of package. Place directly in toilet.”
Wednesday, May 20, 2009
Tech Struggles to Predict American Idol Winner
The Internet has spoken: The “American Idol” race is too close to call.
The hit reality TV show holds its 2009 season finale on Wednesday night, when either Adam Lambert or Kris Allen will be crowned as winner.
Biz360, a company that measures blog and other social media chatter for companies, has been turning its technology into an “Idol” predictor in recent weeks. But tonight? There’s no telling.
Craigslist Founder Calls Social Media Participation Patriotic
According to Craigslist founder Craig Newmark, writing reviews and rating services online is becoming a civic act not unlike traditional forms of public service.
Tuesday, May 12, 2009
Using Twitter for the Job Search
While Twitter can be about the mundane details of people’s lives, for the most part, it’s about people connecting with others who have similar interests. Since I tend to follow people who are also interested in marketing and social media, it is a great way to share information on topics relevant to us.
Friday, April 17, 2009
Video Prank at Domino’s Taints Brand
When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online.
Tuesday, March 24, 2009
Guy Kawasaki Can Handle Being Called a Spammer
To kick off his keynote speech at SES, a marketing conference in New York, Guy Kawasaki asked how many people in the audience were on Twitter at that moment. Hands shot up across the packed ballroom.
“Yeah, that’s what I was afraid of,” he said.
Tuesday, March 17, 2009
Despite Recession, More Than 50 Percent of Marketers Increase Spending on Social Media
In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it’s surprising to hear of an industry reporting an increase in spending on anything, much less on something as new as social media. Yet that’s exactly what’s occurring. According to a new Forrester Research survey of 145 global interactive marketers in both B2B and B2C companies with more than 250 employees, the use of social media as a marketing tool is on the rise.
Friday, March 6, 2009
When UI Rules, What Drives Consolidation?
In business, “online collaboration” suggests complex jobs getting done more efficiently by teams of people wherever they are located. The productivity gains–which are substantial, albeit often hard to measure–have drawn lots of companies into the market. As the market matures, we will see consolidation. And we’re interested in seeing what form this consolidation will take.
Tuesday, March 3, 2009
Blogging Etiquette Gets Personal
A discussion that began on a journalist’s personal blog has sparked a wider debate on ethics in the age of social media as the lines between journalists’ professional work and their personal activities blur.
Friday, February 6, 2009
Government 2.0: The Rise of the Goverati
Everyone knows how well Barack Obama’s presidential campaign made use of new media to raise money and market the candidate. We also know how big a role social technology played during inauguration week, from handheld flip HD footage appearing on network TV to people reporting on Twitter about what they liked and disliked. But one striking trend has largely flown under the national radar: the rise of the goverati.
Journalists Still a-Twitter About Social Media
Journalists are obsessed with Twitter. Obsessed. They use it, talk about it, analyze it, deconstruct it, reconstruct it, love it, hate it, capitalize on it, become experts on it, monetize it, argue about it, and become micro-famous on it.
Wednesday, January 7, 2009
Facebook Changing: Enter Video
The way people use Facebook is changing. What’s more, something very significant is happening in the way people are communicating through social media in general. More and more, folks are sharing videos as a means of personal communication.
Friday, November 28, 2008
Responsible Tweeting: Mumbai Provides Teachable Moment
This morning when I checked the news about the terrorist attacks in Mumbai, I saw many people on Twitter reporting that the Indian police or government had asked Twitter users to please stop reporting on police and military operations related to the attacks.
Monday, November 17, 2008
Motrin Faces Twitter Headache Over New Video Campaign
Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.
I’m not sure if the manufacturer of Motrin followed that advice, but judging by the enormous backlash the company is facing over its new Motrin “Mom-Alogue” video, I suspect they didn’t speak to a single mother (at least, they didn’t speak to any who use Twitter).
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