Friday, September 18, 2009
Viral Loop: What Are Your Facebook Friends Worth?
Feel guilty whiling away hours on Facebook? Now you can tell yourself it’s worth something–to Facebook.
Feel guilty whiling away hours on Facebook? Now you can tell yourself it’s worth something–to Facebook.
If the ongoing social networking revolution has you scratching your head and asking, “Why do people spend time on this?” and “How can my company benefit from the social network revolution?” you’ve got a lot in common with Harvard Business School professor Mikolaj Jan Piskorski.
“Controlling the stream” is not just one of the major life-challenges facing elderly gentlemen; it is the center of industrial competition on the realtime social network that we once termed “Web 2.0.”
In the golden age of the record album, friends would gather around the hi-fi system to share the latest music, most of them not paying a cent.
Relationships are so much more than the mere act of following or friending someone on Twitter or any social network for that matter. It’s the balladry of transcending online connections into real world relationships. It’s the cadence of interaction and the poetry of conversations that empower the human network and the escalation of the Social Economy.
The buying and selling of virtual goods is an extremely nascent market that seems to be heating up dramatically. Almost daily there are announcements pronouncing large virtual good revenues on the horizon and new forms of payments and rewards for the intrepid user.
The idea for a virtual world focused on the Islamic lifestyle began five years ago, when CEO Mohamed El-Fatatry moved from Dubai to Finland in order to attend university. Raised in Dubai, El-Fatatry wanted wider horizons and a chance to see more of life.
De-friending has always been awkward. Social networks offer one click “remove a friend” options, but it still doesn’t make the decision any easier.
In February 2007, a friend called Marc Andreessen, a founder of Netscape and a board member of Facebook, and asked if he wanted to meet with a man with an idea that sounded preposterous on its face. Always game for something new, Mr. Andreessen headed to the San Francisco airport late one night to hear the guy out.
I blame David Hasselhoff.
Everything was going fine for the Web–the financial world had been unwinding its overleveraged excesses for nearly a year with nary a ripple into Silicon Valley–until the launch of HoffSpace, a social network revolving around the oogachaka-ing, burger-wagging actor.
Ivy Bean is a great-grandmother with a difference. At 102 years old she has joined the social-networking revolution and become the oldest person on Facebook.
The former mill worker, who was born in Bradford in 1905, showed an interest in the Web site after hearing care workers at her home talk about the phenomenon.
The best thing with which to mock a company that shouldn’t exist is a company that doesn’t actually exist. And San Francisco’s Internet hipsters won’t just snicker about your start-up behind your back; they’ll do it where your vanity Google Blog Alerts will find it. Plurk is only the latest target–a start-up that lets users post short updates to the Web, as Twitter does, but adds a timeline. Plurk’s faux nemesis: Pheltup, “the first social network that not only tells you WHO is doing WHAT; but also WHY.”
There are plenty of folks waiting for concrete evidence that Facebook fatigue has set in. So each new data point offers up a new opportunity to prove that college kids, or grown-ups, or core users, or casual users, or whoever, have gotten bored with the social network. This year we’ve already seen drops in the site’s traffic from December through February, a move we chalked up to seasonal affective disorder.
The House is set for hearings on one of the hottest–and most contentious–topics in Pentagon research today.
Every arm of the Pentagon’s vast research complex is scrambling to figure out how to turn social and cultural networks into military advantage. Social scientists are being embedded in combat brigades, to explore Iraq and Afghanistan’s “human terrain.” Computer labs back at home are trying to model foreign cultures like the weather and predict the next epicenter of unrest. But all of these projects are loaded with controversy. One of the biggest academic groups in social science has condemned the Human Terrain System program as unethical; prominent researchers and officers think the prediction project is pie-in-the-sky, at best.
Search is dead. Or at least that’s the opinion of one tuned-in venture capitalist I’ve been getting to know this year. We were recently discussing the drawn-out Microsoft-Yahoo-Google showdown and its larger implications when my fellow futurist issued his bold statement as a sort of summary dismissal of the whole multibillion-dollar battle. In his opinion, Silicon Valley’s Big Three are fighting over the scraps of the last decade of innovation while there’s a sea change taking place in the way people use the Internet–one that may leave the Web’s biggest players holding all the cards to a game nobody wants to buy into anymore.
This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.
The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.
So here is exactly what we do: Read more »
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.