Tuesday, October 13, 2009
The Evolving Face of Social Networks
It seems that everyone is excited about social networks.
It seems that everyone is excited about social networks.
In an age where your boss, coworkers, parents, and even (*gasp*) grandparents are finally joining social networks, we are all more aware than ever that we had better keep things relatively clean.
A small new survey from Nielsen about the five fastest growing “member community destinations” in the U.S. reveals what we all kind of knew already: Twitter is at the top. From February 2008 to February 2009, it clocked in at a whopping 1,382 percent growth rate. That’s to be expected, considering the amount of press the still-without-a-business-model microblogging service has gotten in recent months.
Advertising-spending growth on social networks is going to take a major hit amid the recession and the sites’ continued struggle to develop effective ad models, according to a new report from research firm eMarketer.
No corner of modern American life is untouched by technology. And no technology is more transformative than the Internet. The simple reason for this is that the Internet is, at bottom, a communications network, and communication is the foundation of society, business and government. When you scale up communications, you change the world.
That Facebook, Twitter and other online social networks will increase the size of human social groups is an obvious hypothesis, given that they reduce a lot of the friction and cost involved in keeping in touch with other people. Once you join and gather your “friends” online, you can share in their lives as recorded by photographs, “status updates” and other tidbits, and, with your permission, they can share in yours. Additional friends are free, so why not say the more the merrier?
I recently discussed the viability of Twitter evolving beyond a micro community into a standardized platform for macro conversations. It’s certainly the path Facebook is traversing. And, both are making significant progress in the race to syndicate and aggregate the discussions that are important to us within our respective social networks.
Rather than wasting their time, children who gab on Facebook or play online games are gaining valuable social skills and learning some technology basics, according to a study to be released today.
Social networks are front and center in the latest redesign of AOL’s AOL.com homepage, which the company announced Thursday and says it will start to gradually roll out to users over the next few weeks (unless they choose to opt in earlier).
Could Twitter become terrorists’ newest killer app? A draft Army intelligence report, making its way through spy circles, thinks the miniature messaging software could be used as an effective tool for coordinating militant attacks.
How worried are you about the amount of private and personal stuff you have posted on social-networking sites? I’ve always been pretty relaxed–both because I’m very careful about how much information I give away, and because I think I know my way around privacy settings.
OK, the title may be a slight exaggeration, but the data from a new study by the social-contact search site Rapleaf is nonetheless interesting.
In what they claim is the largest social-network study ever done, Rapleaf looked at the social connections of both men and women. All told, they collected data from over 30 million people on sites such as Facebook, MySpace, Bebo, Flickr, Hi5 and others.
Social networks like Facebook and MySpace are often just one click of a bookmark away on users’ Web browsers. Google looks to be one-upping them by turning its personalized home page, iGoogle, into a social network of sorts. With the new developer sandbox for iGoogle, Google is offering hints of what could be a very grand scheme. The video Google has released is front-loaded with what seem to be routine updates for what developers can do with iGoogle. However, toward the end we’re hit with code for accessing friends’ data and yes, creating an all important (in this day and age of social networks), friends’ activity stream.
With diesel prices in the U.S. hovering at just under $4/gallon nationally–up over a dollar from last year–independent truckers especially are starting to feel pain at the pump as operating costs are driven higher and higher. One idea to combat the all-time high fuel prices that’s apparently being kicked around inside the trucking community is a protest strike. As we’re seeing with a growing number of social movements, the organization of this idea seems to be coming together through online channels like social networks and forums.
The young are learning to multitask at an early age thanks to the TV. A study conducted by Grunwald Associates on kids’ use of social networks found that 64 percent of people between the ages of nine and 17 aren’t just glued to the couch while the TV is on—they’re going online at the same time. In fact, the TV is what’s driving them to go online while watching their favorite shows, sometimes by offering interactive activities to go along with what they’re watching.
This is a section of the All Things Digital Web site featuring posts from around the Web, from other Dow Jones properties and also original pieces we solicit. The section is now explicitly labeled that it comes "from other Web sites."
We are fully aware of the controversies around how linking and aggregating is done on the Web and we, in no way, are attempting to "scrape" original content created by others. Instead, regarding third-party posts, we are trying to point readers of this site to other posts from around the Web that we admire and are trying to do so in the quickest manner possible.
The Internet is full of terrific content that is not ours and we want to help our readers find it by making editorial suggestions--Look, Mom, no algorithm!--of posts we think are worth their time.
That is why we have made even more changes to Voices to ensure we do this in the most transparent and timely way. While we don't expect that everyone will agree with our policies, we have made changes that reflect our intent in pointing to content outside our site.
So here is exactly what we do: Read more »
Because the site is wholly owned by Dow Jones, publisher of The Wall Street Journal, we aim to adhere to the journalistic standards of the best of the mainstream media. But, because it is run autonomously as a small online startup, we aim to exhibit the fresh thinking and nimbleness of the best of the new media. We want to be first, and sassy, but also well sourced and accurate. We will offer lots of opinion and analysis, but plenty of fact as well.