Starbucks is launching a store-finding and menu-information application for the iPhone, and is testing a second app that will let customers use the phone as their Starbucks card.
Qwest plans to announce a new wireless Internet offering that lets broadband customers access AT&T hotspots around the country.
The deal, whose terms are undisclosed, gives Qwest customers free use of some 17,000 wireless areas on AT&T’s network, including locations at Starbucks and McDonald’s.
Is this the year that location-based applications, already popular among mobile users, migrate to desktops and laptops as well?
Ryan Sarver, director of consumer products at Skyhook Wireless, which operates a Wi-Fi-based positioning system, is betting so. “It feels like 2009 is a huge year for location on laptops,” he told the crowd of techies at the Web 2.0 Expo in San Francisco Wednesday.
In recent years, disgruntled consumers have launched hundreds of Web sites to air their grievances–from starbucked.com and ihatestarbucks.com to boycottwalmart.org and againstthewal.com.
Are companies fighting back? A new study finds that some have been much more aggressive than others.
Starbucks is turning to social networking and hoping its customers will help it out of its current slump.
But maybe Starbucks has a problem it can’t solve with technology or anything else. I had lunch the other day with iconoclastic economist and author Tyler Cowen. We got talking about Starbucks, which Cowen suggested has been so successful in large part because of an aura it created–not because it ever had better coffee. Starbucks was a cool new thing, he said, and it grew rapidly to take advantage of that image. But the rapid growth now becomes Starbucks very undoing–because by definition, if you’re huge and omnipresent, you can no longer be the cool new thing.
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