Voices » start-up

Almost Famous: Elemental Technologies' Sam Blackman

Drake Martinet — Fri, 20 Nov 2009 23:01:48 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We caught up with Sam Blackman, CEO of Elemental Technologies at the San Francisco NewTeeVee Live conference.

Elemental Technologies hopes to become a major player in the future of online and over-the-air video through its high-performance encoding technology.

Who: Sam Blackman

What: CEO and Chairman of Elemental Technologies.

Why: People want to watch live video on all their devices. Making a new version of a given video for every device is time- and processor-intensive. Elemental says it can replace up to five existing dedicated servers with one of its own, based on its proprietary software.

Where: @elementaltech (Twitter); company blog; Portland (analog place).

Who else: Sam says, “We’re the first-ever company to take advantage of GPUs for video processing,” but Nvidia (NVDA) is the key hardware player.

Five Stats You Won’t Find in His Facebook Profile

Worst Job: Barista. Late for the Trolley coffee. It had this really abusive owner. He’d yell at us if we gave a half-pump too much flavoring.

Gadget of the Moment: Lenovo X301. It’s all about the keyboard.

Early Geek Influence: Jack Dudman. He was a neighbor growing up and was Steve Jobs’s math teacher at Reed College.

Wishes There Was an App for That: A really smart public transit app. Like one that knows where I am and can tell me which of the options near me I can go to, to get to my destination fastest.

Sport You Can’t Live Without: Ultimate Frisbee

Bio in 140 Characters

Raised in Oregon. EE at Brown. Time at Intel, then Pixelworks. Left to start Elemental Technologies. Loves work, kids and Ultimate Frisbee.

The Five Questions

Elemental’s products seem pretty hardcore geeky. Break it down for me.

The man on the street today wants to view video on any device at any time. The content owners of that video need to be able to format the video differently for each type of device ["transcoding"]. We make that process much cheaper. At the beginning, we saw that there was going to be a huge increase in the amount of video produced out there, but that it was hard to distribute.

Right now it’s really hard [lots of equipment and time] to create, say, 240 versions of every video [so that they can be viewed quickly on an iPhone and in HD on a laptop, for instance]. Four to five regular CPU [central processing unit] servers can be replaced by one of our servers with a GPU [graphical processing unit] and our software. That means far less cost for businesses and many more video options for the consumer.

Device variations are just exploding. How do you see the changing landscape moving your business?

I don’t see the number of video formats decreasing at all. Every company that [produces] a device wants to control delivery to it. No one is going to dominate the cellphone market. It’s just too big. You can get three percent and have a nice business. As long as that is the way the game is played, our products will be very desirable.

Why are you going to be the first software company to acquire an auto body shop?

That’s my dream. The way our product works is, when we take an order, we just submit the hardware request to Dell (DELL). They plug in a GPU. We take the box and add our software.

The funny story is that we wanted a more custom look, so we found this auto body shop in Portland that takes the bezels [rack server face plates], sands them, cleans them, repaints them and sends them back. They look beautiful, like tons of engineering went into it. Dell will do that for you, but its 20 grand, and we’re a start-up. That’s my dream, a company that doesn’t have any employees who drive to work but owns an auto body shop.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

I know exactly what that was. Turtle graphics. My mother put me in a programming class in kindergarten, and there was this thing called LOGO [where you could use computer instructions to make an onscreen turtle draw something]. I had an hour class where I figured out how to draw a square. I went home that night and wrote down on paper a program that would draw the American flag.

My neighbor had an Apple (AAPL) IIc that I used to input that first program. I probably stayed up all night as a six-year-old doing that and that was it for me. What a genius idea. I mean, kids love seeing results, and there were no visual results [from programming] for a long time. LOGO was the first thing where you could spend about an hour and get visual results.

What tech war are you watching most closely?

There’s a battle looming between Intel (INTC) and Nvidia, as Intel releases their own GPU architecture. We’re trying to be really well-positioned to benefit from that arms race of the FLOPS [the processing performance unit].

The In Living Color Interview

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Start-Up Employees Tell All…in 140 or Fewer Characters

Scott Austin — Fri, 20 Nov 2009 22:37:12 +0000

By Scott Austin, Reporter, The Wall Street Journal

Working for a start-up is hard enough. Trying to wittily describe “the unique entrepreneurial culture that sets their company apart and inspires them to go to work each day”–in 140 characters or less–is equally challenging.

That was the task set by the National Venture Capital Association and job board StartUpHire, which asked for Twitter-esque submissions from start-up employees in celebration of Global Entrepreneurship Week.

You can find more than 100 of them here, and submit your own. Many of them aim to be funny, some inspire, though quite a few are simply advertising their start-ups or didn’t seem to understand the objective. Here are a few of our favorites. (Post yours at the aforementioned link, and if it’s interesting enough, we’ll add it below.)

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Almost Famous Update: Now-Out-of-Beta Brizzly Hires Facebooker and Translates Tweets

Drake Martinet — Fri, 20 Nov 2009 16:00:55 +0000

By Drake Martinet, Intern, All Things Digital

Brizzly, the Web-based twitter client from Thing Labs, covered in Almost Famous two weeks ago, begins public beta today.

The company, which has been in invitation-only beta for months, riffs on the standard Twitter interface by automatically displaying tweeted images in line with the standard 140 characters and relengthens all those pesky shortened urls.

In addition to opening its “expanded” Twitter interface to the world at large, Brizzly is offering an on-the-fly translation tool (based on Google Translate) for foreign tweets, which it says will help users discover new information and gain context.

AllThingsD.com has learned that besides opening the front door to the public, the innovative start-up just grabbed former FriendFeeder and current Facebooker Ben Darnell for the team. Ben was an early Google (GOOG) employee and worked on the Google Reader team with Thing Labs founders Jason Shellen and Chris Wetherell.

Here are two screenshots–one off Brizzly’s new public beta offering and one of the translation feature:

Almost Famous: Aviary's Israel Derdik

Drake Martinet — Fri, 13 Nov 2009 16:21:07 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A Skype visit with, some questions for and a few pertinent stats about Israel Derdik and his high-flying media suite, Aviary, a Web-based media-editing platform that enables users to alter, save and present their multimedia creations, all in the cloud.

Who: Israel Derdik, or “Iz” to his friends.

What: CTO of Aviary.

Why: Aviary is a Web-based media-manipulation suite comprised of flash-based tools for in-browser image editing, pattern generation, image effects, image markup, screen capture and audio editing. Let’s call it Adobe (ADBE) Lite.

Where: @iz (Twitter); aviary.com/about (corporate bio); Hewlett, New York (analog place).

Who else: Sumopaint, Pixler, Garage Band.

Five Stats You Won’t Find in His Facebook Profile

Worst Job: Tech Support Intern, Prudential Securities.

Has a Geek Crush on: Gina Trapani, Lifehacker.com.

Gadget of the Moment: Chartbeat app for iPhone.

Wishes There Was an App for: Home automation. “I want to have little touchscreens in every room of the house to control lights, HVAC, alarms, all of it. Basically, I want the touchscreens.”

First Computer: Commodore VIC 20. “My dad brought home a VIC 20 when I was six or seven. We played these little games on it–it had a tape drive. I’ve been hooked ever since.”

Bio in 140 Characters

Born in Brooklyn. CS degree from Brooklyn College. Became an intern at ConEd. Bubble of Web 1.0 burst. Then co-founded Aviary.

The Five Questions

What makes Aviary different from Adobe CS or Garage Band?

Aviary can do lots of things, but there’s nothing to install. It’s flash-based and runs right in your browser. The benefit of running that stuff in the cloud is every time you save it, it saves to our servers, and you can access it from any computer.

We also make it easy to do the basic edits on Aviary. Then, for example, [you could] move the project to Photoshop for more heavy-duty stuff. You can also open other peoples’ works–if they haven’t made them private with a premium account–and see how they did something. We call it “creation on the fly.”

Are users ready for this?

Absolutely. We’re seeing it [cloud computing] more with Gmail; people are moving more of their applications to the Web. I think online image editing is still in its nascent stages, but it’s going to get there. [Aviary is] definitely building for the power user, the top of the pyramid, but it will trickle down.

You just completed a successful round of funding. How will Aviary expand?

Well, we’d love to get into bed with Flickr [Yahoo’s (YHOO) popular image-sharing site]. We can already pull images right from your Flickr account, and very shortly we’ll be able to push images back via their API. Currently, there’s a big hole for video editing and stuff for YouTube.

That’s a really, really tough problem to solve because of the file sizes involved. There is also music creation possibly, as opposed to just looping things together and adding effects.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

I’ll tell you exactly what it is because it really stands out. I don’t know if you’ve ever been to Wannado City in Florida. It’s a kids’ amusement park that’s entirely indoors. It looks like a huge city, and the kids can do all the jobs–they can be police officers, and there’s fire trucks going back an forth that the kids can sit in, and there’s a bakery–it’s a really cool place. But what struck me as cool is that they give this bracelet to each person in the family when you walk in, and at any given moment you can walk to a kiosk, swipe your bracelet and see where anyone else in your family is in the building. I assume they are using some kind of RFID tags, but when I saw that I was like, “Wow, that’s really awesome.”

If you could change one thing about the Internet, what would it be?

The worst would have to be bad advice in tech support forums. Sometimes, I go on there, and there is just really bad advice. I look at it and think, “I could do that better.” Incompetence drives me crazy.

The In Living Color Interview

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Start-Up CEOs Gripe About VCs' Lack of Operating Experience

Scott Austin — Thu, 12 Nov 2009 08:51:40 +0000

By Scott Austin, Lead Writer, Venture Capital Dispatch

Start-up CEOs often spend nearly all of their waking hours building their companies. Their investors, on the other hand, typically appear once a month for board meetings. So it’s not surprising that some entrepreneurs may feel a little resentful toward their venture backers.

That’s somewhat evident from the new survey, “A Seat at the Table,” which canvassed more than 500 VCs and CEOs at venture-backed companies and asked them several questions about their thoughts on boards. While the results of that survey (see our coverage here)–conducted by the National Venture Capital Association and our venture-capital research arm, VentureSource–show that most CEOs are happy with their venture-capital board members, an open-ended question at the end invited respondents to shed any additional insight…and of the 50-plus comments (mostly anonymous) that came through, a large share touched on this same theme: VCs without operational experience–you know, the investment banker types–add little value on the board.

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Using Online Tools to Save Time During the Search

Jon Gray — Fri, 06 Nov 2009 18:07:41 +0000

By Jon Gray, Contributor, Laid Off and Looking, The Wall Street Journal

Jon Gray was manager of planning and analysis at Xsigo Systems, a San Jose-based technology start-up. He was laid off in November 2008, after almost two years with the company. Previously, Mr. Gray, 34, spent seven years in various finance roles at Symantec Corp. (SYMC), a security software maker. He lives in Los Gatos, Calif.

My productivity lapses don’t come from Facebook. My problem is a combination of world news sites and Twitter. Using RescueTime, an online time management tool, I’ve named two productivity goals for myself. One goal sets my unproductive time at less than 90 minutes per day. The other sets my highly productive time at greater than five hours per day. After setting up these goals, I’ve been able to monitor what applications I use, what internet sites I visit, and the exact duration of both. It quickly becomes painfully clear how easily I can become distracted and miss these goals. As I only report to myself, this tool is obviously self-policing, but it has been extremely useful to see when I’m not being as focused as I need to be. For example, I’ve adjusted my morning time with a cup of coffee and reading the news from 45 minutes down to about 15.

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Almost Famous: Brizzly's Chris Wetherell

Drake Martinet — Fri, 06 Nov 2009 08:05:01 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, Brizzly, a Web-based social media reader, one of many in the hot status update arena.

Who: Chris Wetherell

What: VP of Technology, Thing Labs, creator of Brizzly.

Why: Brizzly is a Web-based social media software client, for microblogging sites like Twitter or Facebook, expands attachments automatically and allows users to describe and define the trending topics for all its users to see. It’s in invite-only beta.

Where: @cw (Twitter); massless.org (Wetherell’s personal blog); San Francisco (HQ for Thing Labs and Brizzly)

Who else: TweetDeck, Seesmic, TwitIQ

Five Stats You Won’t Find in his Facebook Profile

Worst Job: Assembly line at Fujitsu, making rack servers

Has a Geek Crush on: Mihai Parparita, Google developer in Boston

Gadget of the Moment: Roku’s digital video box. “It’s got Netflix, You Tube and TV. Damn.”

Wishes There Was an App for: The legal arena. “They need to, like, use a computer.”

Fails at: Anything related to email

Bio in 140 Characters

From Beaverton, Ore. Dropped out of Berkeley. Got hungry as an indie rock drummer. @Google Reader. Left Google, invented Brizzly.

The Five Questions

Why should I care about Brizzly?

It depends on what you’re looking for. If one of the things that interests you is how a large community is experiencing life–I mean really interested in the community and not just the idea of your friends–then Brizzly does that a little more easily than other things. [Brizzly's assets are] no small difference for those who are interested in it.

Why are all Twitter-related logos, including yours, so darn cute?

Yeah, we’re a little cheeky, right? I think it’s probably just because of a pendulum swing. I mean, the last thing [Thing Labs' CEO Jason Shellen] and I worked on was the exact opposite. Google Reader is not cuddly. It’s friendly, but cuddly it isn’t. The other thing is, we were hoping to try what strong branding is like–in terms of anthropomorphic animals. The bear design [was drawn by] both Jason and [Twitter Co-founder] Biz Stone.

What can we expect from Thing Labs and Brizzly three months out?

We will have at least three richer sets of experiences, some of which include entirely different products all connected through our letsbetrends.com API.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

One big one for me was at Google–it was my first day and someone says, “Hey, have they taken you to see the robots yet?” I was like, “Hahaha… No.” They took me to this building where there was a room filled with these Rube Goldbergesque mechanical devices. Large cages with metal bars and wires, culminating in this ball in the center. This girl climbed into the thing. She put her feet in these stirrups and sat in this weird chair, and then this book slides out. The girl started tapping her feet on this base drum pedal and doing this thing with her hands, and then the book slides away [they were scanning the books]. I was like, “What is this?” and they said, “Well, this is Ocean [the internal name for Google Books].” What struck me was the scale. It was clear to me that they were going to scan ridiculous amounts of information very, very quickly, and I realized: Whoa, THIS is very different.”

Are you really competitive with rivals?

I just don’t have that kind of fight in me. I mean, I want to kick my own ass. I know there are lots of guys out there who can totally drop the names of someone they want to just crush. I just don’t have it. I get more frustrated with me, more than anyone else. I’m like Jim Carrey in “Liar Liar”: “I’m kicking my ass.”

The In Living Color Interview

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Peek's Twitter-Only Device Goes on Sale

Andrew LaVallee — Wed, 04 Nov 2009 09:00:10 +0000

By Andrew LaVallee, Reporter, The Wall Street Journal

Peek, a New York mobile start-up, has begun selling TwitterPeek, a new device for posting and reading Twitter updates.

TwitterPeek became available on Amazon (AMZN) and Peek’s Web site Tuesday. Its $100 price includes a full keyboard, always-on tweet delivery and nationwide Internet coverage, plus six months of service. After that, service costs $8 a month, but there is no contract. An alternate lifetime plan, without monthly charges, costs $200.

Peek sells other handheld devices that aren’t cellphones, including the Peek Classic and Peek Pronto, which are designed for emailing and text-messaging but don’t make calls. It’s pitching TwitterPeek as a way to “unleash the thrill of Twitter on the go,” particularly for Twitter users without smart phones.

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Angel Group Likes Lights, Camera and Action of Indie Films

Tomio Geron — Mon, 12 Oct 2009 20:31:34 +0000

By Tomio Geron, Reporter, The Wall Street Journal

As an experienced tech entrepreneur and angel investor, Rizwan Virk was happy to see a solid return on one of his recent investments after just one year.

But the exit didn’t come from a software start-up or social media company finding a corporate acquirer. Instead, Virk’s quick payoff came from an independent film.

Virk is a member of FilmAngels, a Silicon Valley group whose members back film productions–mostly small, independent projects. Founded in 2005, FilmAngels is made up mostly of tech executives and investors who apply their business and venture capital experience to the filmmaking world.

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Silicon Alley vs. Silicon Valley

Marisa Taylor — Wed, 03 Jun 2009 15:01:50 +0000

By Marisa Taylor, Tech Reporter, The Wall Street Journal

Silicon Valley may be the place to be for Internet start-ups, but New York is the birthplace of cool, an attribute that comes in handy for launching some tech companies.

“The quintessential thing about New York that makes it different than Silicon Valley is that people here are much more focused on the idea than the technology that is the plumbing for the idea,” said Steven Brill, the founder of Court TV and airport-security-pass firm Verified Identity Pass.

During a panel session focused on digital-media investing in New York, Mr. Brill, a co-founder too of media start-up Journalism Online, called the New York “the best place in the world” to find people who are willing to take a chance. “You have a city with the mentality that is receptive to completely new ideas,” he said.

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Companies That Fight Click Fraud Enjoy the Downturn

Jessica E. Vascellaro — Fri, 10 Apr 2009 07:30:04 +0000

By Jessica E. Vascellaro, Tech Reporter, The Wall Street Journal

Many things are down during the recession. But there’s a boom in click fraud, the tricks used to make online ads seem more effective than they are. And companies that police the practice are seeing fresh business as Internet concerns seek to hold onto advertisers during the downturn.

The latest evidence comes from Anchor Intelligence, a Silicon Valley start-up. Ken Miller, its chief executive, says the company has received five times as many inquiries from potential customers in the past six weeks than during any previous period in its several-year history.

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Twitter: Buzz First, Profits Later

Adam Lashinsky — Fri, 10 Apr 2009 07:03:52 +0000

By Adam Lashinsky, Editor at Large, Fortune

Last summer, well after Twitter had become the buzz of the New York and San Francisco Web crowds but months before its current moment at the apogee of Internet hype, I visited the start-up at its hip South of Market offices and wrote a feature on the company in Fortune. Its title, “The true meaning of Twitter,” now feels like a quaint moment in time when the very definition of the company’s name, let alone how you use its product, needed explaining.

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Young Entrepreneurs Bond on the Beach

Caroline McCarthy — Wed, 26 Nov 2008 08:04:30 +0000

By Caroline McCarthy, Editor, The Social, CNET

They kept their Twitter feeds quiet and their iPhone cameras dormant. Most of them didn’t want their names to be used.

There was more than a little bit of paranoia in the air as the guests arrived at last weekend’s Summit Series event, formally the Young World Leaders Summit–not the most modest of names. It was a gathering of about five dozen under-35 entrepreneurs and executives at a beachfront luxury resort outside the glitzy vacation city of Cancun. Among those present at the retreat, which was fully paid for by sponsors, were a handful of executives from Facebook and other Silicon Valley start-ups, media and publishing entrepreneurs, young venture capitalists, edgy youth marketers, and jet-setting global issues advocates. As for an itinerary, there were snorkeling lessons, ample pool-and beachside chill time, and plenty of parties.

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Public Documents + Shoe Leather Reporting = The Smoking Gun’s Staying Power

Mark Glaser — Thu, 24 Apr 2008 07:00:23 +0000

By Mark Glaser, Blogger, PBS’s MediaShift

In a world of social-network widgets, videoblogs and Web 2.0 gewgaws, sometimes it’s the simple things that work best. That’s the lesson of Web 1.0 start-up The Smoking Gun, a simply designed site that relies on public documents and criminal mugshots to bring in boatloads of traffic.

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Cash Scarcer for New Technology Firms

Alana Semuels and Michelle Quinn — Tue, 08 Apr 2008 07:02:33 +0000

By Alana Semuels and Michelle Quinn, Staff Writers, Los Angeles Times

In recent months, some start-up technology companies have died or gone into comas after running out of money, a possible early sign that the resurgence in venture investment may be coming to an end. File123 is counting its days. Edgeio was edged out. TripUp has fallen. BrightSpot went dark. Firebrand flamed out and Ezmo is no more. Industry analysts say this year will bring a big wave of start-up deaths as the credit crisis gripping the financial markets makes investors cautious in other areas.

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