Monday, June 1, 2009
Put Ad on Web. Count Clicks. Revise.
On a recent Thursday, Darren Herman, the president of Varick Media Management, was sequestered in his SoHo office.
Tuesday, May 19, 2009
For Wired, a Revival Lacks Ads
Chris Anderson, the editor in chief of Wired, believes in logic the way Tina Brown believes in buzz.
Friday, April 17, 2009
Video Prank at Domino’s Taints Brand
When two Domino’s Pizza employees filmed a prank in the restaurant’s kitchen, they decided to post it online.
Thursday, December 4, 2008
Web Marketing That Hopes to Learn What Attracts a Click
Online advertisers are not lacking in choices: They can display their ads in any color, on any site, with any message, to any audience, with any image. Now, a new breed of companies is trying to tackle all of those options and determine what ad works for a specific audience.
Wednesday, April 2, 2008
An Online Game so Mysterious its Famous Sponsor is Hidden
Not known for its dark marketing, McDonald’s is more a try-our-new-salad, get-your-Shrek-action-figure, look-at-our-dollar-menu sort of place. For that reason, gamers were surprised to learn that McDonald’s was the sponsor of an enigmatic Olympic-themed online game called The Lost Ring, introduced last month. Nothing about the game was branded McDonald’s, and the game’s Web sites–mysterious and hip, like “Lost” mixed with “The Blair Witch Project”–were a far cry from the golden arches.
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