In its day-to-day workings, EveryBlock.com, Adrian Holovaty’s Web 2.0 start-up, is about as far from colorful as a business can get. And Holovaty, one of the nation’s hottest computer programmers, isn’t afraid to tell you so. “It’s generally just a bunch of guys typing into their computers,” says Holovaty, with typical diffidence. “Oh, we recently got a small Nerf basketball hoop for our office, so I guess that constitutes action.”

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Granted, most of the recent TV buzz has been about, rightly, “Mad Men”: Who wouldn’t want to spend summer Sunday nights delving into the deeply misogynistic psychosexual underbelly of a Kennedy-era advertising agency?

But in the big picture, the more interesting effort of the season is an Internet-only offering. “Dr. Horrible’s Sing-Along Blog,” from “Buffy the Vampire Slayer” creator Joss Whedon, is not only hugely entertaining, but it’s another big nudge toward that future where the entertainment screen will be the entertainment screen, and users won’t worry whether it’s called “Internet” or “TV.”

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