Tuesday, November 3, 2009
AT&T to Verizon: There’s a Lawsuit for That
Verizon Wireless’s “There’s a Map For That” ads are already a fading memory for those eyeing the newer Droid campaign, but AT&T hasn’t forgotten them.
Verizon Wireless’s “There’s a Map For That” ads are already a fading memory for those eyeing the newer Droid campaign, but AT&T hasn’t forgotten them.
The creators of “iDon’t Care,” a video spoofing Motorola and Verizon Wireless’s “iDon’t” ad, said some of their detractors are missing the point.
Three Boston-area ad-agency staffers developed “iDon’t Care.” They said they aren’t affiliated with Apple or any of the other companies involved in the original campaigns–they are, however, iPhone and Mac loyalists, said Jon, one of the video’s editors.
The smart-phone wars are heating up. Handset makers are releasing a wave of new devices backed by a flood of advertisements, as some fight for survival in the fast-growing but increasingly crowded market.
Companies such as Motorola Inc., Palm Inc. and HTC Corp. are hoping new phones will help them reclaim market share from the reigning iPhone and BlackBerry.
A U.S. District Judge dismissed a lawsuit against Facebook by Power.com Thursday, the latest move in a back-and-forth legal battle between the two social-media services.
Verizon Wireless is reportedly in the final stages of negotiating a five-year, multi-million dollar deal for the naming rights to the Oakland-Alameda County Coliseum, the decrepit home of the Oakland A’s and the Oakland Raiders.
Verizon Wireless filed a lawsuit against the film company behind “The Velveteen Rabbit,” accusing it of illegal telemarketing practices.
The suit, filed late Tuesday, says Feature Films for Families made nearly 500,000 calls to Verizon Wireless customers from a 917 number. When answered, the caller played a recorded ad or read a script promoting the movie.
Before it settled on AT&T as the carrier for the iPhone in the United States, Apple shopped the phone to Verizon Wireless and was shot down. It’s thought that Verizon didn’t want to make the concessions (including ceding a lot of control) to Apple, which AT&T ended up doing. Of course, the mobile landscape was very different at the time.
MetroPCS’s upcoming expansion to New York and Boston will change the prepaid wireless provider from a regional carrier to one that can compete more with heavyweights like Verizon Wireless and AT&T.
In an interview with the Journal’s Amol Sharma, MetroPCS CEO Roger Linquist said the company will be building its New York City network–including the five boroughs as well as parts of New Jersey and upstate New York–throughout 2009.
Verizon Wireless and Research In Motion Ltd. have high hopes for the BlackBerry Storm, which they spent nearly two years developing as their big response to Apple Inc.’s iPhone.
But despite a marketing campaign that cost more than $100 million, the smartphone has gotten off to a bumpy start.
Verizon’s debut of the Storm, the first touchscreen BlackBerry, caused quite a ruckus in some places–in Manhattan, hundreds of people waited outside Verizon Wireless stores. When one store ran out of phones an hour after opening, police were called to restore order among rowdy customers.
Verizon Wireless and Research in Motion should be thanking one particular customer service rep for stopping at least one customer–me–from defecting to AT&T and the iPhone this week. I had called in to find out about altering my existing family plan and porting my phone over to AT&T when she asked me if I’d heard of the Blackberry Storm.
Verizon Wireless has aggressively cut retail prices on several models of the Research In Motion Blackberry as well as smartphones from LG and Samsung, according to research by Morgan Keegan’s Tavis McCourt.
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