by Andrew LaVallee, Reporter, The Wall Street Journal
An upcoming Quiznos campaign will tap user-submitted videos to promote its new Torpedo sandwiches, offering $10,000 for the best clip.
On Monday, the closely held Denver fast-food chain launches the contest on ToastyTorpedo.com, where visitors will be able to submit photos or videos over the next four weeks. Quiznos said it’s looking for demonstrations of customers eating one of the $4 subs “in an unusual place or while doing an unexpected activity.”
by Andrew LaVallee, Reporter, The Wall Street Journal
A new online campaign from the Museum of Modern Art targets people who might scoff at contemporary art.
The video, “I See,” developed by boutique ad firm Taxi New York, features a MoMA visitor (played by Meryl Streep’s son, Henry Gummer) looking with boredom at a sculpture while listening to an audio guide.
by Jamin Brophy-Warren, Cultural Correspondent, The Wall Street Journal
Creating viral videos and concepts has become a keystone for many businesses marketing online.
Such Web phenomena are known by technophiles as “memes.” Coined by biologist Richard Dawkins in his 1976 book “The Selfish Gene,” a meme is a unit of cultural information–an idea, a practice, a phrase, or an online video–that’s passed on virally.
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