As Sony Corp. scrambles to reassert its technological relevance, Chief Executive Howard Stringer is betting on a strategy for the electronics giant that focuses on adding online content to more of its gadgets.
Speaking at the first joint public appearance by Sony’s new management team since a shake-up in February, Mr. Stringer said the Japanese giant is “moving faster than we’ve ever moved” to meet parallel challenges.
Reed Hastings is prowling CES for deals. Already, in the past year, the CEO of DVD rental service Netflix Inc. has cut at least a half-dozen partnerships with consumer electronics makers to make a Netflix service that streams movies and television shows over the Internet watchable on television sets via game consoles, digital video recorders and other gadgets.
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