by Yukari Iwatani Kane, Reporter, The Wall Street Journal
Videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground.
This holiday season, more games than ever are being geared toward female players. Electronic Arts Inc. is releasing the latest installment of its “Littlest Pet Shop” game for young girls and introducing a series of fashion-themed games called “Charm Girls Club” for older girls later this month.
by Randall Stross, Professor, San Jose State University; Columnist, Digital Domain, New York Times
Ellen Spertus, a graduate student at MIT, wondered why the computer camp she had attended as a girl had a boy-girl ratio of six to one. And why were only 20 percent of computer science undergraduates at M.I.T. female?
by Claire Cain Miller, Staff Writer, New York Times
The fight among women-oriented Web sites will be heating up with a new directive from comScore Media Metrix that could knock Glam Media from the top spot in the women’s category.
The New York Times had an article today about the loss of women in the science and technology fields as they hit their 30s and beyond. It cites a report that blames a macho culture intrinsic to those fields. But it’s possible that readers in the tech field missed it, as it only ran in the Style section of the paper’s Web site rather than the Technology section. Because apparently the loss of female programming and engineering talent has nothing to do with technology and everything to do with the latest swimsuits. An article on the Wii Fit, however, was deemed worthy of appearing in both sections.
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