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Almost Famous: Elemental Technologies' Sam Blackman

Drake Martinet — Fri, 20 Nov 2009 23:01:48 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We caught up with Sam Blackman, CEO of Elemental Technologies at the San Francisco NewTeeVee Live conference.

Elemental Technologies hopes to become a major player in the future of online and over-the-air video through its high-performance encoding technology.

Who: Sam Blackman

What: CEO and Chairman of Elemental Technologies.

Why: People want to watch live video on all their devices. Making a new version of a given video for every device is time- and processor-intensive. Elemental says it can replace up to five existing dedicated servers with one of its own, based on its proprietary software.

Where: @elementaltech (Twitter); company blog; Portland (analog place).

Who else: Sam says, “We’re the first-ever company to take advantage of GPUs for video processing,” but Nvidia (NVDA) is the key hardware player.

Five Stats You Won’t Find in His Facebook Profile

Worst Job: Barista. Late for the Trolley coffee. It had this really abusive owner. He’d yell at us if we gave a half-pump too much flavoring.

Gadget of the Moment: Lenovo X301. It’s all about the keyboard.

Early Geek Influence: Jack Dudman. He was a neighbor growing up and was Steve Jobs’s math teacher at Reed College.

Wishes There Was an App for That: A really smart public transit app. Like one that knows where I am and can tell me which of the options near me I can go to, to get to my destination fastest.

Sport You Can’t Live Without: Ultimate Frisbee

Bio in 140 Characters

Raised in Oregon. EE at Brown. Time at Intel, then Pixelworks. Left to start Elemental Technologies. Loves work, kids and Ultimate Frisbee.

The Five Questions

Elemental’s products seem pretty hardcore geeky. Break it down for me.

The man on the street today wants to view video on any device at any time. The content owners of that video need to be able to format the video differently for each type of device ["transcoding"]. We make that process much cheaper. At the beginning, we saw that there was going to be a huge increase in the amount of video produced out there, but that it was hard to distribute.

Right now it’s really hard [lots of equipment and time] to create, say, 240 versions of every video [so that they can be viewed quickly on an iPhone and in HD on a laptop, for instance]. Four to five regular CPU [central processing unit] servers can be replaced by one of our servers with a GPU [graphical processing unit] and our software. That means far less cost for businesses and many more video options for the consumer.

Device variations are just exploding. How do you see the changing landscape moving your business?

I don’t see the number of video formats decreasing at all. Every company that [produces] a device wants to control delivery to it. No one is going to dominate the cellphone market. It’s just too big. You can get three percent and have a nice business. As long as that is the way the game is played, our products will be very desirable.

Why are you going to be the first software company to acquire an auto body shop?

That’s my dream. The way our product works is, when we take an order, we just submit the hardware request to Dell (DELL). They plug in a GPU. We take the box and add our software.

The funny story is that we wanted a more custom look, so we found this auto body shop in Portland that takes the bezels [rack server face plates], sands them, cleans them, repaints them and sends them back. They look beautiful, like tons of engineering went into it. Dell will do that for you, but its 20 grand, and we’re a start-up. That’s my dream, a company that doesn’t have any employees who drive to work but owns an auto body shop.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

I know exactly what that was. Turtle graphics. My mother put me in a programming class in kindergarten, and there was this thing called LOGO [where you could use computer instructions to make an onscreen turtle draw something]. I had an hour class where I figured out how to draw a square. I went home that night and wrote down on paper a program that would draw the American flag.

My neighbor had an Apple (AAPL) IIc that I used to input that first program. I probably stayed up all night as a six-year-old doing that and that was it for me. What a genius idea. I mean, kids love seeing results, and there were no visual results [from programming] for a long time. LOGO was the first thing where you could spend about an hour and get visual results.

What tech war are you watching most closely?

There’s a battle looming between Intel (INTC) and Nvidia, as Intel releases their own GPU architecture. We’re trying to be really well-positioned to benefit from that arms race of the FLOPS [the processing performance unit].

The In Living Color Interview

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Start-Ups Linking TV to the Web Talk Business Models

Scott Austin — Wed, 18 Nov 2009 17:30:01 +0000

By Scott Austin, Reporter, The Wall Street Journal

I remember my brother showing off a new device in the late 1990s that let him navigate the Internet on the television. Back then, there were no dogs riding skateboards on YouTube or NBC dramas on Hulu, but the technology from WebTV appeared to be a breakthrough in the convergence of the two mediums.

The frustrating thing about WebTV was that the dialup connection was so slow–at times crippling–that you often sat on the couch waiting minutes for a page to load. Plus, the resolution on TVs then was far from hi-res, and the lack of multimedia on the Web made the task rather boring.

Fast forward more than a decade: While you can now search the Web at lightning speed on the tube, watch television shows online at will and view Internet videos with clarity on any screen, companies are still struggling to come up with a business model for the Internet-connected television market.

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Viacom's Top Lawyer: Suing P2P Users "Felt Like Terrorism"

Nate Anderson — Wed, 18 Nov 2009 08:05:05 +0000

By Nate Anderson, Senior Editor, Ars Technica

Michael Fricklas is Viacom’s (VIA) general counsel, and it’s his job to oversee the company’s legal efforts, including its $1 billion lawsuit against YouTube. When people talk about Big Content, they’re talking about people like Fricklas.

So it might be surprising to watch him tell a class of Yale law students this month that suing end users for online copyright infringement is “expensive, and it’s painful, and it feels like bullying.”

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Almost Famous: Aviary's Israel Derdik

Drake Martinet — Fri, 13 Nov 2009 16:21:07 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A Skype visit with, some questions for and a few pertinent stats about Israel Derdik and his high-flying media suite, Aviary, a Web-based media-editing platform that enables users to alter, save and present their multimedia creations, all in the cloud.

Who: Israel Derdik, or “Iz” to his friends.

What: CTO of Aviary.

Why: Aviary is a Web-based media-manipulation suite comprised of flash-based tools for in-browser image editing, pattern generation, image effects, image markup, screen capture and audio editing. Let’s call it Adobe (ADBE) Lite.

Where: @iz (Twitter); aviary.com/about (corporate bio); Hewlett, New York (analog place).

Who else: Sumopaint, Pixler, Garage Band.

Five Stats You Won’t Find in His Facebook Profile

Worst Job: Tech Support Intern, Prudential Securities.

Has a Geek Crush on: Gina Trapani, Lifehacker.com.

Gadget of the Moment: Chartbeat app for iPhone.

Wishes There Was an App for: Home automation. “I want to have little touchscreens in every room of the house to control lights, HVAC, alarms, all of it. Basically, I want the touchscreens.”

First Computer: Commodore VIC 20. “My dad brought home a VIC 20 when I was six or seven. We played these little games on it–it had a tape drive. I’ve been hooked ever since.”

Bio in 140 Characters

Born in Brooklyn. CS degree from Brooklyn College. Became an intern at ConEd. Bubble of Web 1.0 burst. Then co-founded Aviary.

The Five Questions

What makes Aviary different from Adobe CS or Garage Band?

Aviary can do lots of things, but there’s nothing to install. It’s flash-based and runs right in your browser. The benefit of running that stuff in the cloud is every time you save it, it saves to our servers, and you can access it from any computer.

We also make it easy to do the basic edits on Aviary. Then, for example, [you could] move the project to Photoshop for more heavy-duty stuff. You can also open other peoples’ works–if they haven’t made them private with a premium account–and see how they did something. We call it “creation on the fly.”

Are users ready for this?

Absolutely. We’re seeing it [cloud computing] more with Gmail; people are moving more of their applications to the Web. I think online image editing is still in its nascent stages, but it’s going to get there. [Aviary is] definitely building for the power user, the top of the pyramid, but it will trickle down.

You just completed a successful round of funding. How will Aviary expand?

Well, we’d love to get into bed with Flickr [Yahoo’s (YHOO) popular image-sharing site]. We can already pull images right from your Flickr account, and very shortly we’ll be able to push images back via their API. Currently, there’s a big hole for video editing and stuff for YouTube.

That’s a really, really tough problem to solve because of the file sizes involved. There is also music creation possibly, as opposed to just looping things together and adding effects.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

I’ll tell you exactly what it is because it really stands out. I don’t know if you’ve ever been to Wannado City in Florida. It’s a kids’ amusement park that’s entirely indoors. It looks like a huge city, and the kids can do all the jobs–they can be police officers, and there’s fire trucks going back an forth that the kids can sit in, and there’s a bakery–it’s a really cool place. But what struck me as cool is that they give this bracelet to each person in the family when you walk in, and at any given moment you can walk to a kiosk, swipe your bracelet and see where anyone else in your family is in the building. I assume they are using some kind of RFID tags, but when I saw that I was like, “Wow, that’s really awesome.”

If you could change one thing about the Internet, what would it be?

The worst would have to be bad advice in tech support forums. Sometimes, I go on there, and there is just really bad advice. I look at it and think, “I could do that better.” Incompetence drives me crazy.

The In Living Color Interview

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Almost Famous: Brizzly's Chris Wetherell

Drake Martinet — Fri, 06 Nov 2009 08:05:01 +0000

By Drake Martinet, Intern, All Things Digital

A new feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: A video visit with, some questions for and a few pertinent stats about Chris Wetherell and his creation, Brizzly, a Web-based social media reader, one of many in the hot status update arena.

Who: Chris Wetherell

What: VP of Technology, Thing Labs, creator of Brizzly.

Why: Brizzly is a Web-based social media software client, for microblogging sites like Twitter or Facebook, expands attachments automatically and allows users to describe and define the trending topics for all its users to see. It’s in invite-only beta.

Where: @cw (Twitter); massless.org (Wetherell’s personal blog); San Francisco (HQ for Thing Labs and Brizzly)

Who else: TweetDeck, Seesmic, TwitIQ

Five Stats You Won’t Find in his Facebook Profile

Worst Job: Assembly line at Fujitsu, making rack servers

Has a Geek Crush on: Mihai Parparita, Google developer in Boston

Gadget of the Moment: Roku’s digital video box. “It’s got Netflix, You Tube and TV. Damn.”

Wishes There Was an App for: The legal arena. “They need to, like, use a computer.”

Fails at: Anything related to email

Bio in 140 Characters

From Beaverton, Ore. Dropped out of Berkeley. Got hungry as an indie rock drummer. @Google Reader. Left Google, invented Brizzly.

The Five Questions

Why should I care about Brizzly?

It depends on what you’re looking for. If one of the things that interests you is how a large community is experiencing life–I mean really interested in the community and not just the idea of your friends–then Brizzly does that a little more easily than other things. [Brizzly's assets are] no small difference for those who are interested in it.

Why are all Twitter-related logos, including yours, so darn cute?

Yeah, we’re a little cheeky, right? I think it’s probably just because of a pendulum swing. I mean, the last thing [Thing Labs' CEO Jason Shellen] and I worked on was the exact opposite. Google Reader is not cuddly. It’s friendly, but cuddly it isn’t. The other thing is, we were hoping to try what strong branding is like–in terms of anthropomorphic animals. The bear design [was drawn by] both Jason and [Twitter Co-founder] Biz Stone.

What can we expect from Thing Labs and Brizzly three months out?

We will have at least three richer sets of experiences, some of which include entirely different products all connected through our letsbetrends.com API.

Every geek has a memory where they saw something new and had to say to themselves, “Dang, I love living in the future.” What’s yours?

One big one for me was at Google–it was my first day and someone says, “Hey, have they taken you to see the robots yet?” I was like, “Hahaha… No.” They took me to this building where there was a room filled with these Rube Goldbergesque mechanical devices. Large cages with metal bars and wires, culminating in this ball in the center. This girl climbed into the thing. She put her feet in these stirrups and sat in this weird chair, and then this book slides out. The girl started tapping her feet on this base drum pedal and doing this thing with her hands, and then the book slides away [they were scanning the books]. I was like, “What is this?” and they said, “Well, this is Ocean [the internal name for Google Books].” What struck me was the scale. It was clear to me that they were going to scan ridiculous amounts of information very, very quickly, and I realized: Whoa, THIS is very different.”

Are you really competitive with rivals?

I just don’t have that kind of fight in me. I mean, I want to kick my own ass. I know there are lots of guys out there who can totally drop the names of someone they want to just crush. I just don’t have it. I get more frustrated with me, more than anyone else. I’m like Jim Carrey in “Liar Liar”: “I’m kicking my ass.”

The In Living Color Interview

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The New Must-Have Accessory

Vanessa O'Connell and Elva Ramirez — Mon, 02 Nov 2009 21:26:04 +0000

By Vanessa O’Connell and Elva Ramirez, Reporters, The Wall Street Journal

A self-described iPhone freak, designer Norma Kamali spends each morning reading the day’s headlines on her gadget’s current-events application. To unwind, she plays Scrabble on a game app. When her miniature dachshund Zeke acts up, Ms. Kamali looks up her iPhone’s encyclopedia on canine ailments.

Last month, Ms. Kamali entered the iPhone app business herself, launching a free application to sell looks from her three collections. From their phones, users can purchase 15 new looks from Ms. Kamali’s lines at eBay (EBAY) and Wal-Mart (WMT) as well as her high-end designer line. “In the fashion business, you see the runway collection, and then it’s a few months later that you actually get it, in stores,” Ms. Kamali says. “But we know that everybody is taking pictures during the shows and downloading them on YouTube—and what’s the big secret?” She adds: ” ‘We want it now!’ That’s the kind of attitude we’re at.”

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EFF Creates a "Hall of Shame" for Disputed Takedowns

Marisa Taylor — Fri, 30 Oct 2009 15:42:08 +0000

By Marisa Taylor, Reporter, The Wall Street Journal

The Electronic Frontier Foundation’s latest effort to call out what it considers violations of copyright and trademark law comes in the form of a mock-awards page, complete with “honorees,” called the Takedown Hall of Shame.

The tech-advocacy group highlights a handful of cases it calls “the most egregious examples of takedown abuse,” usually involving businesses or organizations that cry foul–or issue takedown notices–even when their copyrighted materials are used in accordance with fair-use laws.

Among the honorees are National Public Radio, which tried to get an All Things Considered segment removed from YouTube because it appeared in an anti-same-sex-marriage ad. Others include NBC, for yanking an Obama campaign video that used archival footage of Tom Brokaw, and the National Organization for Marriage, which pulled YouTube footage of Rachel Maddow criticizing the audition tapes of one of its ads opposing gay marriage.

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Susan Boyle Album Tops Amazon Pre-Orders

Andrew LaVallee — Wed, 21 Oct 2009 21:30:45 +0000

By Andrew LaVallee, Reporter, The Wall Street Journal

A month ahead of its release, Susan Boyle’s album has more advance orders on Amazon.com (AMZN) than any CD in the retailer’s history, it said.

The Sony (SNE) album, titled “I Dreamed a Dream,” goes on sale on Nov. 23. Ms. Boyle sang the song by the same name on “Britain’s Got Talent,” and the video of her unexpectedly strong performance made her a world-wide phenomenon after it landed on video-sharing sites like YouTube.

Amazon announced the pre-order milestone Wednesday, noting that her advance sales have exceeded those for such stars as Norah Jones, U2, Bruce Springsteen and Coldplay. It also created a “store” for Ms. Boyle that includes her breakthrough clip in addition to a link to buy the $10 album.

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Angel Group Looks for Wins by Setting Its Sights a Little Later

Jonathan Matsey — Tue, 13 Oct 2009 22:35:53 +0000

By Jonathan Matsey, Reporter, The Wall Street Journal

Most angel investors dream of home-run exits, funneling seed capital into young start-ups with hopes they’ll turn into Google (GOOG), YouTube or even Mint.com. But the Band of Angels, an angel group flush with its third fund, believes there’s mighty value in later-stage companies and smaller acquisition prices.

“Sure, everyone is talking about the sale of Mint.com,” said Ian Sobieski, a founder and managing director of Band of Angels, referring to Mint Software Inc.’s recent $170 million sale to Intuit Inc. (INTU) “But if my buddy can sell his company for $12 million, $15 million without too much dilution, that’s pretty good.”

The Band of Angels, founded in 1994, has traditionally invested in start-up seed and Series A rounds through a $50 million vintage 1999 fund and a roughly $6 million fund raised in 2004.

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Women Outnumber Men on Social-Networking Sites

Marisa Taylor — Wed, 07 Oct 2009 22:45:15 +0000

By Marisa Taylor, Reporter, The Wall Street Journal

When it comes to social-networking sites, women are more plugged in than men, according to data analysis by Brian Solis, president of Silicon Valley public-relations firm Future Works.

Mr. Solis used Google (GOOG) Ad Planner to determine the gender breakdown of users signed up for the most popular social-networking sites and found that in most cases, women outnumbered men. “The point of interest that’s worth review and discussion is that in social media, women rule,” he wrote.

For example, the data show that on Facebook, 57 percent of users are women and 43 percent are men, with the same gender breakdown on Twitter and Yelp. On MySpace, it’s a whopping 64 percent female, and on the social-network-creation site Ning, 59 percent of users are women. There’s slightly more equitable gender distribution on YouTube, which is half women and half men, and professional-networking site LinkedIn has the same gender breakdown. On the photo-sharing site Flickr, women make up 55 percent of users, as they also do on FriendFeed.

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Microsoft CEO Pitches Cost Savings and Romance

Andrew LaVallee — Tue, 29 Sep 2009 19:34:12 +0000

By Andrew LaVallee, Reporter, The Wall Street Journal

Microsoft (MSFT) Chief Executive Steve Ballmer emphasized Windows 7’s cost benefits Tuesday, saying businesses can expect to save $90 to $160 per computer annually with the soon-to-launch operating system.

His speech was directed to corporate customers, and he avoided the dancing and iPhone demolition that have made his prior appearances viral hits on YouTube and the blogosphere. He was most fired up discussing security on Windows 7, saying he wanted to “romance” its features more than an earlier demo did.

Windows 7, which goes on sale next month, will achieve the estimated cost savings because it won’t cost as much to support, Mr. Ballmer said. Its most popular new feature is the user experience, he said, though he personally is a fan of its wireless networking capabilities.

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Will YouTube Laws Stop Israeli Music From Going Global?

Noya Kochavi — Thu, 17 Sep 2009 07:03:18 +0000

By Noya Kochavi, Haaretz Correspondent

A new front has opened in the digital age’s war on copyright infringement. Israeli Internet surfers–used to uploading video clips of local musicians onto YouTube–discovered a few weeks ago that Unicell, a company which represents the digital rights of, among others, Sarit Hadad, Regev Hod, Koby Peretz and Lior Narkis, had closed their user accounts on the site, claiming copyright abuse.

This story is just one example of legal wranglings over the ambiguities surrounding music copyright on the Internet. The gap between performers and their fans is widening and deepening in the digital age: private users, who do not make commercial use of the content they upload, many times violate copyright law without even knowing it.

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Silverlight Is Still Racing Flash

Nick Wingfield — Wed, 16 Sep 2009 12:05:51 +0000

By Nick Wingfield, Reporter, The Wall Street Journal

Microsoft Corp. (MSFT) has closed the technological gap with Adobe Systems Inc. (ADBE) in a battle over software for adding video and animation to Web sites. But Microsoft’s efforts to win customers in the market are moving much slower.

Over the past two years, Microsoft has poured resources into its technology for online video and animation–dubbed Silverlight–and has boosted its ability to deliver high-definition video with the technology. Silverlight is positioned as a rival to Adobe’s technology, which is known as Flash.

While Microsoft has nabbed some marquee Web customers for Silverlight, including the National Football League, most popular video sites like YouTube and Hulu continue to use Flash. That’s because the Adobe software is much more broadly installed on computers than Microsoft’s technology.

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EBay CEO Steps Behind the Camera

Geoffrey A. Fowler — Fri, 11 Sep 2009 23:03:47 +0000

By Geoffrey A. Fowler, Reporter, The Wall Street Journal

Tech CEOs spend a lot of time taking questions in front of the camera. Lately, eBay’s (EBAY) top boss John Donahoe has been spending some time behind one.

Amid a turnaround effort at eBay’s online marketplace, he has been meeting with the company’s merchants and taping the conversations with a Flip camcorder. He’s posted many of these to a video blog for eBay’s internal employees.

Recently one interview with an eBay merchant named Quick Ship Electronics even made its way to YouTube.

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SB Nation Launches Real-Time Updates

Andrew LaVallee — Thu, 10 Sep 2009 14:08:56 +0000

By Andrew LaVallee, Reporter, The Wall Street Journal

SB Nation, the network of sporting sites owned by Sportsblogs Inc., is getting a makeover focused on real-time updates, a bid to increase traffic between its Web properties.

The redesign went into effect late Wednesday and includes a “storystream,” similar to Facebook’s news feed, that wraps up articles, blog posts, videos and other content about hot topics like Melanie Oudin’s U.S. Open advance and Brady Quinn’s starting for the Browns on Sunday. Editors monitor news outlets, Twitter feeds and SB Nation’s sites for each storystream and keep them frequently updated, said Jim Bankoff, the company’s chief executive.

A recent storystream on Allen Iverson’s move to Memphis, for example, pulls from Sports Illustrated, ESPN, a Reebok commercial on YouTube and one of Mr. Iverson’s own tweets. “Effectively what we’ve created here is a blog on the Allen Iverson story,” Mr. Bankoff said.

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